CNN’s Erin Burnett is No. 1 among adults 25-54 in 7 p.m. hour
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“The Reidout,” Joy Reid’s new 7 p.m. MSNBC program, topped the time slot in total viewers with Monday’s debut. Unfortunately, it still settled for a fairly distant third place among adults 25-54, which is the key demographic for news programming.
Erin Burnett on CNN won the demo in that hour.
Reid drew 2.627 million total viewers last night, with 285,000 of them coming from the key demo. That 285,000 tally would technically not be last place on cable news if you counted HLN, but it’s generally considered a three-horse race.
Burnett had just 1.332 million total viewers, but 384,000 of them were from the advertiser-coveted age range.
On Fox News Channel, “The Story” received 2.142 million total viewers, with 334,000 of them in the key demo.
Fox News normally draws the largest overall audience at 7 p.m.
Monday’s “ReidOut” debut featured presumptive Democratic presidential nominee Joe Biden, former Secretary of State Hillary Clinton and Mayors Keisha Lance Bottoms and Lori Lightfoot. Tuesday’s episode will feature Sen. Kamala Harris and former U.S. Attorney General Eric Holder.
More to come…
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