CORONATION Street boss Iain McLeod has been told to "turn Roy's Rolls vegan" by a PETA campaign.
The animal rights campaigners are asking the ITV producer to follow in the footsteps of rival EastEnders by going meat-free on set.
The Sun can reveal that in the letter, they cite environmental concerns, as well as the rise of deadly pathogens linked to animals as a reason to go vegan.
And PETA Director Elisa Allen says Corrie's 60th anniversary this year makes it the perfect time to make the switch.
She writes in the letter: "Serving vegan meat, milk, cheese, and more at the Rovers Return and Roy's Rolls would put Corrie in good company: EastEnders will soon serve meat-free meals at the Queen Vic and Kathy's, on the advice of the show's new eco-consultant."
She then asks Corrie to take the lead on the issue as "tastemakers".
Ellen continues: "Don't tell Jack and Vera, but vegan foods and Corrie would make the best match we've ever seen on TV!
"Since Corrie has always been a tastemaker, who better to guide us towards a climate-friendly future?"
COVID-19 broke out in Wuhan, China, last year and is believed to have originated in a "wet market" where animals are illegally sold.
PETA’s letter to Iain McLeod
“Eating vegan makes firm environmental sense: raising and killing animals for food contributes heavily to the many serious environmental problems our planet is facing, including deforestation, water shortages, ocean acidification, air pollution, and biodiversity loss.
"Don’t tell Jack and Vera, but vegan foods and Corrie would make the best match we’ve ever seen on TV! Eating vegan can reduce our food related carbon emissions by up to 73%. Animal agriculture currently accounts for 14.5% of global greenhouse-gas emissions, while the 13 largest dairy companies in the world produce the same level of emissions as the entire United Kingdom.
Many meat and dairy companies aren’t required to report or actively reduce their emissions, leaving positive change up to others. Since Corrie has always been a tastemaker, who better to guide us towards a climate-friendly future?
Corrie’s production team has shown ingenuity and creativity for 60 years. Now, you have the chance to respond to one of the biggest challenges of our century. As Sir David Attenborough stated plainly, “We must change our diet. The planet can’t support billions of meat-eaters.” So, will Corrie help protect our planet by going vegan?"
Last month, The Sun revealed EastEnders has gone green after BBC bosses hired an "eco consultant" to cut the soap's carbon emissions.
The environmental expert advises cast and crew on how they can be more environmentally friendly — and only vegetarian meals are now served in Ian Beale’s greasy spoon.
It could also mean a very different kind of Christmas party in the Queen Vic this year — with landlord Mick Carter and co sitting down to a nut roast instead of the traditional turkey.
For the past year, meat consumption on screen has been reduced in the eco drive.
A source said: “When Ian Beale tucks into a full English at the caff, not a rind of bacon passes his lips.
“Instead, all food now shown on air is vegetarian. This means Quorn sausages and bacon, and some sort of kidney bean concoction for black pudding.
“Like everyone these days, EastEnders’ bosses want to do their bit for the environment and this is all part of a massive ongoing drive to reduce carbon emissions.
"It means less food is wasted as veggie or vegan items can be re-heated — and obviously pigs, cows and sheep aren’t being slaughtered.”
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