CORONATION Street and Emmerdale will both move to ITV Hub as a weekly binge-worthy boxset during the Euro 2020.
The two ITV soaps will drop their entire week's episodes online on the Monday so fans can watch whenever they want and avoid the disruption that comes with the football tournament.
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Beginning June 14 the soaps will premiere early on the ITV Hub.
This will be alongside showing the episodes on the main ITV channel each week, giving viewers a wider choice of how, where and when they’d like to view.
Coronation Street boss Iain MacLeod said: “There are loads of key rivalries across the Cobbles this summer and I think it will be like following your favourite team – there will be times where they let you down, make mistakes and maybe score a few own goals.
"But you’ll back them till the end and woe betide anyone else who criticises them.
“Given how exciting the stories are, it’s great that fans will have the chance to binge watch all the episodes on ITV Hub at the start of each week – as with football, sometimes when it’s an exciting face-off, you really want extra time.”
The ITV soaps will also be joined by rival EastEnders which will be able to view on BBC's iPlayer on each Monday for three weeks.
The EastEnders schedule will be shuffled about until well into next month because the soap clashes with games in the delayed 2020 Euros football tournament.
Bosses say the “exciting” box-set development will put viewers “in control of their Walford watching”.
Executive producer Jon Sen said: “From indulging them all in one night, staggering across a few days or continuing to watch the episodes play out on BBC1, we hope the endless options keeps viewers content.”
The show’s overnight viewing figures are down by up to 37 per cent year on year.
However show chiefs say the soap is one of the most popular shows on the iPlayer.
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