Sephora’s 20 best Black Friday deals on trending beauty must-haves

What’s more beautiful than a Sephora shopping spree?

This Black Friday, there are over 300 products on sale, many up to 50% off. Plus, Sephora is offering free shipping sitewide with code FREESHIP.

From head to toe — quite literally — get beauty buys for your eyes, lips, skin and body, all at great prices. We broke it down into categories for you, including some of our top picks for every beauty lover, to make sure your makeup wardrobe is fully stocked and you’ll have plenty of stocking stuffers for the holiday season.


Sephora Colorful Wink-It felt-tip liquid eyeliner, Sale price: $3 (Original price: $14)

Yes, you read that price correctly.

For only $3, get Sephora’s own felt-tip eyeliner pens in two festive colors: a medium blue hue and a terra-cotta shade called Bonfire. Playing with eye colors is too much fun, plus at this $3 price point, there’s nothing to lose.

Urban Decay Naked Honey eye shadow palette, Sale price: $24.50 (Original price: $49)

Strip it all down and just get Naked.

The brand, we mean! The best-selling eye shadow palettes are on super sale this Black Friday weekend, with three options to choose from. Go for a golden look with the Honey palette, feel pretty in pink with the Cherry palette or turn up the temp with a bronze and red Heat palette, which costs just a bit more at $27.

Urban Decay Perversion mascara, Sale price: $10 (Original price: $25)

Don’t blink, or you’ll miss this deal.

Grab the Perversion mascara from Urban Decay for only $10, usually $25, at Sephora. The black mascara is lengthening and volumizing, all while promoting lash growth.

Lilly Lashes Living My Best Life lashes, Sale price: $15 (Original price: $30)

Nothing false about this deal.

Start living your best life with these silky lashes from Lilly Lashes. Made of ultrasoft mink, they are now half off, at $15 instead of the usual $30 price tag. These are also limited edition and a Sephora exclusive, so get them while they are still in stock.


KVD Vegan Beauty Everlasting liquid lipstick, Sale price: $5 (Original price: $20)

Pucker up, this deal is good enough to kiss.

For just $5, select colors of KVD lipstick are on sale, down from $20. Rock a bright and bold fuchsia, a smoky gray, cobblestone gray, or a neon turquoise look, each of which is vegan, highly pigmented and made to last all day.

Fenty Beauty Glossy Posse mini gloss bomb set in Holo’Daze, Sale price: $25.50 (Original price: $36)

Whatever Rihanna wants, we want it, too.

Snag her Fenty Beauty lip gloss set for $25.50, and you’ll sparkle through the season in four colors of holiday-inspired lip shades: Cake Shake, Baby Brut, Taffy Tea$e and Ruby Milk — some of the best sellers from this year.

Huda Beauty Contour & Strobe liquid lip set, Sale price: $17.50 (Original price: $25)

This limited-edition find from Huda Beauty is a must-have for any lipstick lover.

In Silverfox, which is a medium gray with warm undertones, the kit comes with three products: a lip contour, a liquid matte lipstick and the Strobe lip gloss.

Face and skin

First Aid Beauty Ultra Repair Cream, Sale price: $15 (Original price: $42)

Give your skin the TLC it needs this winter with some First Aid Beauty.

The best-selling moisturizer is more than 50% off right now, coming in at just $15.

“Award-winning Ultra Repair Cream is instantly absorbed for immediate relief for parched skin. Suitable for all skin types, even sensitive, and the whole family. Formulated with colloidal oatmeal, this soothing moisturizer leaves your skin feeling smooth, hydrated, and comfortable after just a single use,” reads the product page.

Primera Alpine Berry Water cream, Sale price: $20 (Original price: $40)

Spa water isn’t just for drinking anymore.

Let this Alpine Berry Water Cream hydrate your face all winter long, with its light feel on skin, and deep moisturizing power. The cream is now half-off, just $20 for the 1.6-ounce tub.

Milk Makeup Here for the Party mini face set, Sale price: $27 (Original price: $39)

Never show up to the party with bad skin.

Take advantage of this all-in-one kit from Milk Makeup, which contains six mini-sized versions of their best-selling products. The kit includes Kush liquid eyeliner, a Hydro Grip primer, Kush High Volume mascara, Kush clear brow gel, watermelon brightening serum and the Vegan Milk moisturizer.

Murad AHA/BHA exfoliating cleanser, Sale price: $20 (Original price: $40)

Wash the day away and treat your skin with this discount from Murad.

The AHA/BHA cream exfoliates and scrubs away dead skin, revitalizing and polishing with jojoba beads. “AHA/BHA Cleanser is recommended for use several times a week as the Step 1 cleanser in any Murad regimen,” reads the product description.


Tarte Clay Play Face Shaping palette, Sale price: $29 (Original price: $45)

Contour to your heart’s content with this discounted set from Tarte.

The Clay Play Face Shaping palette has 12 shades to match any complexion and is really a kit for your whole face. It contains nine matte shadows and three sculpting face powders to contour.

Anastasia Beverly Hills Moonchild Glow Kit, Sale price: $20 (Original price: $40)

Shimmer and shine all night long with this highlighting set from Anastasia Beverly Hills.

The palette has six sparkling colors and can be used as a highlighter for your cheeks or as a body shimmer wherever you please.

KVD Vegan Beauty Metal Crush Extreme highlighter, Sale price: $7.50 (Original price: $30)

Make your highlight extreme with the super pigmented highlighters from KVD Vegan Beauty.

The tins come in four different colors: gold, peach, rose and blue. They are always formulated with vegan ingredients and not harsh on the skin.


BeautyBlender Bounce Liquid Whip long-wear foundation, Sale price: $20 (Original price: $40)

From the company that brought you the blending sponge comes the foundation to match.

Pair the two with the BeautyBlender brand foundation, now half-off and down to $20. Use the shade finder on the site to find your perfect color and blend away imperfections.


Living Proof No Frizz Instant De-frizzer, Sale price: $15 (Original price: $29)

Kiss frizzy hair and flyaways goodbye, even in the windy winter.

The No Frizz Instant De-frizzer from Living Proof is all you’ll need to tame your windblown locks — and right now, it is on sale for $15. The spray works on all hair types, from curly to straight, and comes in a 6.2-ounce bottle.

dpHUE apple cider vinegar hair rinse, Sale price: $17.50 (Original price: $35)

This winter, give your hair a good rinse and on a budget, too.

The dpHue apple cider vinegar rinse uses the natural properties of ACV as well as aloe vera and lavender extract to repair damage and refresh hair.


Amika Desert Trip temporary hair color spray, Sale price: $9 (Original price: $18)

Want to make a change, but just can’t commit at the salon?

Check out the Amika temporary hair color spray in a smoky silvery Purple Haze shade. The spray is an online exclusive and a limited-edition hue, so grab it while it’s still half off.


KVD Vegan Beauty Sinner eau de parfum, Sale price: $18 (Original price: $45)

Forget naughty and nice, are you a sinner or a saint?

The best-selling Sinner scent from KVD Vegan Beauty is now on sale for $18 for the 1-ounce bottle. The scent also comes in a .34-ounce travel spray for just $8, for on-the-go spritzing.

Givenchy Dahlia Divin Eau Initiale, Sale price: $58 (Original price: $78)

Smell like a million bucks, but for a lot less, with a great deal on Givenchy perfume.

The 1.7-ounce bottle is on sale for $58, and the larger 2.5-ounce bottle is on sale, too, for $69, down from $93. The Dahlia Divin scent is a light floral one, with hints of jasmine, sandalwood and magnolia.

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