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Ram is in it to win it.
The all-truck brand unveiled its first electric pickup at CES ahead of its launch in 2024.
The Ram 1500 Revolution concept is a full-size battery-powered truck that previews the production model, which will compete against the Ford F-150 Lightning and upcoming Chevrolet Silverado EV.
Ram CEO Mike Koval told FOX Business that despite being the last of the Big Three truck makers to enter the segment, he thinks the timing is perfect.
WITH NEW EVS ARRIVING, BRAND LOYALTY GOES OUT THE WINDOW