Greggs is set to launch CLOTHING range with Primark

Sausage roll chic! Greggs is set to launch CLOTHING range with Primark (and even the mannequins will be posing with steak bakes!)

  •  Greggs is set to launch a clothing range with Primark from 19th February
  • Limited-edition range of 11 clothing items will go on sale in 60 Primark stores 
  • Also be a new 130-seat ‘Tasty by Greggs’ cafe in Primark Birmingham opening on 12th February 

Greggs has gathered thousands of loyal fans who will queues up everyday for a freshly cooked steak bake or sausage roll.

And now followers will be able to wear their love on their sleeves as the cult cafe is set to launch a fashion collection in a first-of-its-kind collaboration with Primark.

A limited-edition range of 11 clothing items will go on sale in 60 Primark stores from 19th February.

A limited-edition range of 11 clothing items will go on sale in 60 Primark stores from 19th February 

It comes as shoppers spotted mannequins in Primark storefronts holding Greggs sausage rolls and steak bakes in window displays

There will also be a new 130-seat ‘Tasty by Greggs’ cafe in Primark Birmingham opening on 12th February, a video shared across Greggs and Primark’s social media channels revealed.

It comes as shoppers spotted mannequins in Primark storefronts holding Greggs sausage rolls and steak bakes in window displays.

The two brands will also open an appointment-only boutique on London’s Dean Street in Soho on 17th and 18th February, allowing eager fans a chance to select items for free ahead of the collection going on general sale.

The appointment system will open for booking via a link that will be shared on both Greggs and Primark Instagram and Facebook pages at 10am Thursday.

 The two brands will also open an appointment-only boutique on London’s Dean Street in Soho on 17th and 18th February, allowing eager fans a chance to select items for free ahead of the collection going on general sale

There will also be a new 130-seat ‘Tasty by Greggs’ cafe in Primark Birmingham opening on 12th February, a video shared across Greggs and Primark’s social media channels revealed

Greggs business development director Raymond Reynolds said: ‘Greggs clothing is something our customers have continually asked for, so it’s great that together with Primark we can now make our first official range available across the UK – so that fans can quite literally show their love for Greggs on their sleeves.

‘We’ve got some great pieces that we can’t wait to share.

‘Our “Tasty by Greggs” cafe will be the first of its kind, and will offer an exciting Greggs experience, underpinned by the great products and service that’s already delivered across all of our shops.’

Tim Kelly, director of new business development at Primark, added: ‘We want to give our customers incredible experiences in our stores and offer collections they can’t find anywhere else, with brands we know they love.

‘We’re thrilled to have teamed up with Greggs to bring the Tasty Cafe to our Birmingham store and give fans of the brand the chance to get their hands on the limited-edition clothing range.’

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