The formula for the perfect fish finger sandwich has been revealed, made with four fish fingers, “real” butter, two slices of white bread, and ketchup – and cut sideways. A poll of 2,000 adults, who eat fish finger sandwiches, found 42 percent said it was their sandwich of choice.
According to those polled, the optimum fish finger sarnie is also made with lettuce (21 percent), cheese (15 percent), and tomato (12 percent).
Nearly half (43 percent) like their sandwich to be cut sideways, so there are whole fish fingers on both sides of the bread.
But 30 percent like to cut their sarnie lengthways, so all fish fingers are in half – and nine percent go as far as cutting everything into triangles.
The study was commissioned by Birds Eye, The Marine Stewardship Council (MSC), and Iceland Foods, which sells MSC certified products like Birds Eye fish fingers – and also found that 76 percent would opt for a fish finger sandwich made from sustainably sourced cod.
A spokesman for the supermarket chain said: “We know our fish fingers are not only great value, but they taste good, too – making them a quick and easy meal that is guaranteed to be a crowd pleaser for families.
“With one third of the world’s fish stocks overfished, it is more important than ever for shoppers to choose seafood from sustainable sources.”
Exactly nine in ten said the fish finger sandwich is a quick, easy, and affordable meal that tastes good.
In addition, just over two-thirds (68 percent) said they care about making mealtimes more sustainable – although 62 percent claim they only have a vague idea of what sustainable fishing is.
Encouragingly, 80 percent correctly believe the process of sustainable fishing ensures fish are left in the ocean, impact on habitats and ecosystems is minimalised, and fisheries are effectively managed.
However, one in 16 mistakenly think sustainable fishing happens once a year, so there is enough fish left in the ocean for everyone else.
When asked to describe the meaning of the blue MSC label, 42 percent were “unsure” – but 44 percent rightly said it is the symbol of sustainability for wild-caught fish and seafood.
More than half (55 percent) said they care about the impact their food choices have on the planet, but find it confusing.
And 39 percent of those who took part in the OnePoll.com study admit they simply can’t afford to make the necessary changes to their meals.
A spokesman for MSC said: “The creators of the fish finger, Birds Eye, helped to co-found the MSC to help protect seafood supplies.
“And Iceland, who won MSC UK Newcomer of the Year in 2020, has made great progress in increasing the availability of sustainable seafood to its customers – and now offers the highest percentage range of MSC-certified wild seafood among all UK retailers.”
Meanwhile, a spokesman for Birds Eye added: “We are very proud to be working closely with the MSC. Fish is good for our health, and so for the good of our oceans the Birds Eye fish range is 100 percent MSC certified, to make sure future generations can enjoy fish, too.”
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