- A $200 blue jacket is the first piece from the Yeezy Gap collaboration.
- The first drop from the highly-anticipated collection came on Kanye West's 44th birthday.
- West first announced the Gap collaboration last June on Twitter.
Kanye West’s gift to the world for his 44th birthday: the first Yeezy Gap piece.
A year after the rapper and Gap announced the release of their fashion collaboration, the highly-anticipated first drop is here. Gap posted a silent video with no caption Tuesday on Instagram of a floating baby blue puffer jacket against an all-white background to introduce the world to the Yeezy “Round Jacket.”
The shiny blue jacket is made of recycled nylon and is only on sale in the U.S., retailing for $200. The jacket launched as a pre-order Tuesday and sold out the same day, though customers who were lucky enough to grab one will not see their purchase until fall, according to a press release.
Gap and Yeezy have released the first piece from their collaboration: the "Round Jacket" (Photo: Gap)
West first announced the Gap collaboration last June on Twitter with the hashtag #THEWESTDAYEVER. According to a press release at the time, the Yeezy design studio’s purpose of teaming with Gap was to “develop the new line to deliver modern, elevated basics for men, women and kids at accessible price points.”
The Chicago-born rapper has a connection with the clothing retailer that goes beyond the most recent collaboration. West worked at Gap when he was a teenager, an experience he raps about in his 2004 song “Spaceship.”
Yeezy Szn: Kanye West is teaming up with Gap to bring Yeezy brand to the masses
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“I picture the Gap in some way different than I think the rest of people picture it,” West said in a 2015 interview with Vanity Fair. “I say things like I want to be creative director for the Gap, but I just got to give credit to the people who do creative direction at the Gap.”
To promote the new Yeezy piece, floating projections of the jacket will be displayed in New York City, Los Angeles and Chicago since Monday in several locations around each city.
Kanye West's Yeezy fashion brand releases the first item from the Gap collaboration, the "Round Jacket" (Photo: Gap)
Fans of the rapper and the brand posted their excitement on social media.
“Oh that Yeezy x Gap puffer is so clean like definitely a must cop,” @luckyliss__ wrote on Twitter.
“That Yeezy GAP clothing line finna sell like hot cakes,” another user tweeted.
User @DaishaDominique wrote: “Yeezy’s first drop with his Gap collaboration. So happy it was quiet. Im excited that I got to grab the first piece for retail price.”
Yeezy’s first drop with his Gap collaboration. So happy it was quiet. Im excited that I got to grab the first piece for retail price.
West’s Yeezy fashion brand also has a footwear collaboration with Adidas, which is sold separately from the Gap collaboration.
Contributing: Jenna Ryu, USA TODAY; The Associated Press
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