Britney Spears fans redo Justin Timberlake ‘It’s Gonna Be May’ meme after Hulu documentary

In preparation for May, some Twitter users are bidding “Bye Bye Bye” to a certain Justin Timberlake meme.

It’s become late April tradition on the internet to share an image, GIF or short video of Timberlake from his NSYNC days, captioned “It’s Gonna Be May.” In the boy band’s 2000 song “It’s Gonna Be Me,” Timberlake sings the title line, pronouncing “me” like the month “May.” (Get it?)

According to Know Your Meme, which tracks viral content online, the meme first emerged on Tumblr in 2012. 

But this year, in light of the New York Times’ documentary “Framing Britney Spears,” which debuted on Hulu in February, some fans are updating the May meme to feature Spears instead of Timberlake.

Saying she was no fan of Timberlake, user @CrappyFumes wrote: “I made this to replace the stupid ‘gonna be may’ meme – you’re welcome world.” The user swapped the old memefor an image of Spears from her “Oops!…I Did It Again” video, captioned “Just so typically May.”

In the song, Spears sings the line But to lose all my senses / That is just so typically me.

April is almost over, which means ‘It’s Gonna Be May.’ Why the meme became so popular

Timberlake’s apology also extended to Janet Jackson, who co-headlined the XXXVIII Super Bowl Halftime show with him. At the end of the 2004 performance, Timberlake tugged on part of Jackson’s outfit, leading to a wardrobe malfunction briefly exposing her right breast in front of a TV audience of 140 million viewers. 

“I specifically want to apologize to Britney Spears and Janet Jackson both individually, because I care for and respect these women and I know I failed,” he continued, “The industry is flawed. It sets men, especially white men, up for success. As a man in a privileged position I have to be vocal about this. Because of my ignorance, I didn’t recognize it for all that it was while it was happening in my own life but I do not want to ever benefit from others being pulled down again.”

Britney Spears says she’s focused on being ‘a normal person’ in wake of ‘Framing Britney’

Contributing: Elise Brisco

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